5 min read

How to Sell Merch Online in 2022

How to Sell Merch Online in 2022

For brands and public figures, audience engagement is key for developing a loyal customer or fan base. An outstanding way to connect with fans is by selling merchandise. T-shirts, pens, mugs, phone cases, hats, backpacks, and everything in between. Selling merchandise serves as a way for your brand to make a deeper connection to someone’s life, as fans will be able to receive a physical attachment to the brand. It’s also a marketing tactic in its own right; if you sell merchandise with your brand or logo, anybody who sees it now instantly is aware of you.

With so many merchandising options available out there, this guide will summarize the steps of how to successfully sell merch online!

Design Your Merchandise

Before you start designing your merch, you’ll first want to figure out who your target audience is. To do this, see where and how your fans are interacting with your brand the most. If it’s primarily on Tiktok, for example, you can assume your primary demographic will be Gen Z and should design your merch based on their trends and shopping habits.

As you’re brainstorming product ideas, ask for insight into what your audience might want to see through platforms such as Twitter or email marketing. In addition to which products, such as t-shirts, hats, or scarfs, you can ask what kind of designs they would like too. Make sure to always stick to your existing brand colors and themes because your merch should reflect what you’ve already created and should be associated with you.

Now, time for the exciting part. Designing your merch will be a great way to exercise your creativity and demonstrate passion for your brand. You can use tools such as Adobe Photoshop for the actual designs and it allows you to integrate vectors into your design, a requirement for screen printing and embroidery.

With a steep learning curve to these softwares or if graphic design is not your strong suit, designing your own merch might not be for you. For those who fall under this category, consider bringing in a professional designer or one off freelancing platforms such as Upwork or Fiverr. However, be sure to explain your vision clearly to the designer with context to help make their job as easy and successful as possible.

Make your Merchandise

Once designs are finalized, there are two common ways to make your product.

This strategy is a low risk, low cost option that allows you to automate production, shipping and fulfillment by partnering with one of these services. If you choose this option, Jemi offers a Printful integration to help you easily sell your merchandise. Although this option lightens the workload, the primary downside is that product and customization options are often limited.


If you choose to partner with a manufacturer, you can share the designs with them and get the specific products you desire made. Evidently, this option provides the most flexibility but can be very expensive with a significant time commitment to make it work.

When choosing this option, since it is not automated with a partner, it is important to consider how to ship your products. Free shipping is always an added bonus, but cannot always be offered feasibly. Consider selecting a flat rate shipping as it's a great choice when your products are similar in size and weight, and customers will appreciate the same fee for all their orders. Additionally, when choosing a carrier for your products, do your research into their trustworthiness, delivery speeds, and company policies for what products they can and cannot carry. Popular options include FedEx, United States Postal Service, and DHL Express.

Create an Online Merchandise Store and Showcase Your Products

Now that you have products in hand, you need to start planning how to sell them. The best way is through setting up your own ecommerce store to showcase and sell your merchandise.

Using a website builder to set up your ecommerce store is definitely the way to go as they will be the easiest to use with the widest variety of flexibility options. Our platform recommendation is Jemi. Jemi gives you great templates to get your business’ website up and running quickly. The best part about Jemi is they offer free e-commerce integration into their sites, so everything you’ll need for selling is ready to go right out of the box. With their Business plan, you also don’t have to pay any transaction fees, which will ensure you make as much money as possible with each merchandise sold.

To start, go to Jemi and create a free account. From there, follow the onboarding steps to create a website for your online store. Make sure to pick a style that resonates with you the most and is a good reflection of your business brand. It’s also important to pick a domain name that is simple and represents your business well. After you’ve gone through the initial setup, feel free to start adding images and text using the website builder to make your online store feel like a store.

Once you have your online site set up, navigate to the Commerce tab on the left of the website builder (as shown on above). Here you can add your product(s), manage community memberships, and track your orders, earnings, and payouts. Jemi will intuitively guide you through the setup process for each of the five sections.

With brand new ecommerce templates and new shop item layouts, Jemi is the perfect platform for your merchandise store.

Read here for a more in-depth guide on how to start an online store using Jemi.

Showcase Your Products and Price them Fairly

In order to incentivize visitors to your store to actually purchase your products, you must present them in an appealing way.

Through excellent product descriptions to convince customers, engaging product imagery to attract, and clear product categories to make it easy for customers, you are setting up your online merchandise store for success.

Ensure to also price your products fairly, as too high of a cost will dissuade customers whereas too low of a price will result in a net loss. When deciding on your prices, it is important to consider the following factors: wholesale price, competitors pricing, overheads, and market research.

Closing Thoughts

Selling merchandise online can be more than just an additional revenue stream, it can allow you to foster connections with your audience in a new way.

Get started today for free with Jemi!